Baiting is when cybercriminals lure a target into clicking on a URL, and then place a fraudulent offer, impersonation of a legitimate website, or malware at the end of the URL’s destination.

The URL could be contained in an email, returned by a web search, or included in an application popup; it could be anywhere.

Once you click on the URL, the offer, a fake login site, or malware (a virus, worm, Trojan, ransomware, or another program) is downloaded to your computer, giving cybercriminals access to your system.

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