Email Appending

Email appending is a practice that involves taking available customer data (first name, last name, and postal address) and matching it against a vendor’s database to obtain email addresses.

The purpose is to grow an email subscriber list to send customers information via email instead of traditional mail.

Email appending is a controversial practice in the email marketing world. The “Messaging Anti-Abuse Working Group” (M3AAWG) released a position paper stating the practice of email appending is a direct violation of M3AAWG values as an abusive practice.

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